Champion Communication Guide


Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social champion

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for She's Worth The Best!

Talk it up! Post interesting information about the initiative you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that you are supporting She's Worth The Best. Be sure to tell people what it is all about. Let them know how they can donate and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of She's Worth The Best so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebration!

Sample Facebook Posts

  • Save the date: She's Worth The Best is April 5th - 30th! You can be part of the celebration by giving to your favorite fundraising initative! Visit shesworththebest.org to find out more.

  • The real success of She's Worth The Best will not be how much money we raise but the tremendous impact those dollars will have when McKenzie Health puts them to work! Join the giving on April 5th - 30th at shesworththebest.org.

  • Let’s show McKenzie Health that we are full of generosity! On April 5th - 30th, help us celebrate She's Worth The Best and continue [EXPLANATION OF MISSION]

  • I'm so excited to support She's Worth The Best! You can support our initiative by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on April 5th - 30th.

  • On April 5th - 30th, give where your heart is! To support my fundraiser for She's Worth The Best, go to [LINK TO FUNDRAISER PAGE].

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @GivingDay’s Twitter account.

Tell your followers that you are fundraising for She's Worth The Best. Tell your followers about the specific initiative that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @GivingDay handle and #shesworththebest to further spread the word. Show that you are a part of She's Worth The Best by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during She's Worth The Best)!

Sample Twitter Posts

  • Are you ready to be a part of She's Worth The Best? It’s a day to celebrate all the good going on for McKenzie Health! #shesworththebest

  • Mark your calendars for April 5th - 30th. It will be a day for everyone to support She's Worth The Best. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #shesworththebest

  • On April 5th - 30th, help us celebrate She's Worth The Best by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #shesworththebest

  • Get pumped for She's Worth The Best! Join the conversation by following @GivingDay and retweeting any #shesworththebest posts!

  • Get ready to get up and give for She's Worth The Best on April 5th - 30th! Follow @GivingDay to stay updated on the giving movement!

  • A little can go a long way when we get together and give together on April 5th - 30th for She's Worth The Best! [LINK TO FUNDRAISER PAGE] #shesworththebest

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @{{instagram-handle}} on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of She's Worth The Best will help you gain more followers, recognition, and traction in advance of She's Worth The Best.

Use #shesworththebest, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the initiative that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of McKenzie Health, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of McKenzie Health shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Email Templates

Click the icon above to see sample emails to send to your network before, during, and after She's Worth The Best

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!


Before She's Worth The Best

Subject: Join me in Supporting She's Worth The Best

Hi [FIRST NAME],

I am excited to announce that I am supporting McKenzie Health during She's Worth The Best by taking on the role of a fundraising champion Learn more about She's Worth The Best at shesworththebest.org.

My fundraising will specifically help fundraising initiative to [OBJECTIVE - take from the {{dog-group-term}}'s story]!

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has this initiative had on you?]

Thank you for supporting me and [NAME OF INITIATIVE YOU SUPPORT]!


Subject: I Need Your Help!

Hi [first name],

She's Worth The Best is only [DAYS UNTIL She's Worth The Best] days away. [NAME OF INITATIVE YOU SUPPORT] is participating in this celebration and I want to support them on April 5th - 30th. I need you help to make a difference!

Your contributions can make a big impact on [NAME OF INITIATIVE YOU SUPPORT]:

[EXAMPLE 1]
[EXAMPLE 2, ETC.]

Together we can make a difference. Visit [LINK TO FUNDRAISING PAGE] to support me and [NAME OF INITIATIVE YOU SUPPORT]!

Thank you!


During She's Worth The Best

Subject: She's Worth The Best is here - Support [NAME OF INITIATIVE YOU SUPPORT]

Hi [first_name],

TODAY is the day! It’s April 5th - 30th, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of [NAME OF INITIATIVE YOU SUPPORT], but I can’t reach my goal alone.

Please join me in helping [NAME OF INITIATIVE YOU SUPPORT] to [OBJECTIVE OF INITIATIVE YOU SUPPORT] by visiting my fundraising page at: [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about [NAME OF INITIATIVE YOU SUPPORT] and the difference they make to our community!

Thank you!


Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe She's Worth The Best is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for [NAME OF INITIATIVE YOU SUPPORT], I am proud of my impact as a fundraising champion!

I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help me reach my goal.

You can also show your support by sharing my fundraising page with your friends and family on social media!

Thank you again!


After She's Worth The Best

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during She's Worth The Best. Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for [NAME OF INITIATIVE YOU SUPPORT]! Together, we made a difference.

You rock!